#14Day1K Bootcamp

DAY 2: AUDIENCE

Assignment #1: Get to know your customer on a MUCH deeper level. No more general customer statements like "I serve women". NO. How old is she? How much money does she make? What does she do for a living? Where does she live? What kind of house does she live in?The more detailed you can be, the better. Click here to download the bonus "Needs Assessment" worksheet. DO NOT SKIP THIS EXERCISE. COMPLETE THE WORKSHEET. Even if you don't print it out, take out a piece of paper and answer the questions.

Assignment #2: Now that we know your customer's needs, I want you to dive deep into their feelings toward the PROBLEM your product or service solves for them. How do they FEEL about what they're struggling with? And how do those feelings show up in the different areas of their lives (partnership, career, kids, friends, community, etc.). Click here to download the bonus "Feelings Assessment" worksheet. And do NOT skip this exercise either lol. Trust me, the rest of the days build on you doing these worksheets. So get it done, and stay on task!!!

That's it for Day 2... I'll see you tomorrow!!!

P.S. SHARE THIS BOOTCAMP WITH YOUR FRIENDS! CLICK THE SHARE BUTTON BELOW AND TAG YOUR FRIENDS!

It's not too late for them to join and it's #PAYWHATYOUCAN, so it's the perfect challenge to invite all your girlfriends and family to participate in.